First published in 1984 and now in it’s 10th edition, Exploring Corporate Strategy by Johnson and Scholes is one of those rare books that combines academic rigour with readability. Exploring Corporate Strategy by Johnson and Scholes has been one of the key texts for business students across Europe for years. It is an essential read […]Read More
Competitive Strategy by Michael Porter: Techniques for Analyzing Industries and Competitors Back in 1980 when Competitive Strategy by Michael Porter was first published it took the strategy academics and business world by storm. Strategic Management Journal stated Porters Competitive Strategy represented a quantum leap and may well be one of the most important contributions to the […]Read More
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