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Exploring Corporate Strategy by Johnson and Scholes

Exploring Corporate Strategy by Johnson and Scholes

First published in 1984 and now in it’s 10th edition, Exploring Corporate Strategy by Johnson and Scholes is one of those rare books that combines academic rigour with readability.

Exploring Corporate Strategy by Johnson and Scholes has been one of the key texts for business students across Europe for years. It is an essential read for those studying corporate strategy or whose role means they need a deep understanding of business strategy.

At over 1000 pages this isn’t a light-touch book. Exploring Corporate Strategy by Johnson and Scholes is primarily intended for students on strategy at a under / post grad diploma to masters level. It is also aimed at, and useful for the manager and potential manager.

Using real life case studies of some household names of industry, Exploring Corporate Strategy by Johnson and Scholes provides clear and practical examples of how business and public sector organisations have managed strategic issues.

The book splits into the three clear sections of:

  1. The Strategic Position
  2. Strategic Choices
  3. Strategy in Action

With over one million copies sold, Exploring Corporate Strategy by Gerry Johnson and Kevan Scholes has long been the essential introduction to strategy for the managers of today and tomorrow. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change.

The version I’m linking to here includes something they’ve called “MyStrategyLab” which is an online homework, tutorial and assessment system designed to improve the results of all higher education students.

A must have book for anyone studying or with an interest in business strategy.

Order your copy now

 

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